Creativity as the hidden development factor for organizations and employees

Abstract

Creativity is a key influential factor contributing to organizations’ development. The contribution of creativity provides many crucial benefits to organizations and employees: high satisfaction, new ideas, strong teams, increasing innovation. To explore creativity as a hidden development factor, a random sample of 212 individuals in the private and public sectors were used to collect primary data. Logit regressions were specified to reveal the role of creativity in organizational development and job satisfaction for employees. We show that creativity is the only such driving factor able to decrease stress and lead to success and development together with high satisfaction levels. Specifically, job initiatives, workload pressure, creative change and overtime are shown to particularly affect stress levels. Job-creativity and use of skills have a higher impact on satisfaction followed by distance from work, freedom of actions and wages and other benefits. Further, job training and changes in management proved to be statistically insignificant. © 2021 Economic Society of Australia, Queensland