Evaluating new technologies: Measuring customer satisfaction towards smartphones
Mostra/
Supervisor name
Gerogiannis, Vasileios
Data
2012Language
en
Access
free
Abstract
By using the Fuzzy Cognitive Map (FCM) approach based on a survey of 40 current and potential smartphone users, this dissertation reports the factors affecting smartphone user satisfaction, highlights the relationships and the strength of each relationshi
Academic publisher
ΤΕΙ Θεσσαλίας. Τμήμα Διοίκησης Επιχειρήσεων.
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Except where otherwise noted, this item's license is
described as
Attribution-NonCommercial-NoDerivatives 4.0 International