Museum digital activities during the pandemic: Art as a communicative experience

Abstract

The COVID-19 pandemic and the consequent instability of the health crisis rapidly transformed the cultural landscape and the way the public experiences the museum. Recent research suggests that museums saw a rise in online activity, shifting traditional audience proethles and challenging museums to ethnd ways of accommodating new forms of engagement. This chapter highlights the central role of online cultural content in broadening social access, enhancing the museum experience, and consolidating a new form of communication with audiences in the digital environment. Building from cultural theory, the author then focus on cultural creation during the COVID-19 pandemic confinement focusing on an innovative, creative project organized by the National Museum of Contemporary Art in Athens (EMST). Finally, these vernacular forms of cultural expression converse with digital folklore research, hoping to fuel the discussions within the digital humanities related to the worlds of art, its social influences, and reception. © 2022, IGI Global. All rights reserved.