| dc.creator | Polemis M.L., Stengos T., Tzeremes N.G. | en |
| dc.date.accessioned | 2023-01-31T09:50:20Z | |
| dc.date.available | 2023-01-31T09:50:20Z | |
| dc.date.issued | 2020 | |
| dc.identifier | 10.1016/j.econlet.2020.109220 | |
| dc.identifier.issn | 01651765 | |
| dc.identifier.uri | http://hdl.handle.net/11615/78283 | |
| dc.description.abstract | We investigate the impact of advertising on hotel management companies’ (HMC) operational efficiencies on a sample of 90 international HMCs over the period 2010–2019. We employ time-dependent conditional frontier estimators to investigate the effect on HMCs’ technological change and technological catch-up levels. Our findings support the existence of a non-monotonic convex relationship between HMCs’ advertising expenses and their operational performance. Lastly, we also utilize the double bootstrap approach in a truncated regression setting to validate the overall effect of advertising expenses on HMCs’ operational performance levels. The findings suggest that advertising expenses decrease operational inefficiencies. © 2020 Elsevier B.V. | en |
| dc.language.iso | en | en |
| dc.source | Economics Letters | en |
| dc.source.uri | https://www.scopus.com/inward/record.uri?eid=2-s2.0-85084386767&doi=10.1016%2fj.econlet.2020.109220&partnerID=40&md5=30eb7df16dcbb2c75547a3e55e85ec93 | |
| dc.subject | Elsevier B.V. | en |
| dc.title | Advertising expenses and operational performance: Evidence from the global hotel industry | en |
| dc.type | journalArticle | en |
