The reasons for visiting urban parks: a case study in Greece

Abstract

Purpose: The purpose of this study is to identify the reasons for visiting the urban park Antonis Tritsis in Athens, Greece, focusing on visitors’ motives and perceived characteristics of the park. When urban parks are located in areas that are particularly densely populated are characterized as green lungs and are easily accessible to the residents of the municipality. Therefore, the aim of the study is to analyze both the motives and perceived characteristics that visitors attribute in the case of the biggest urban park in Athens, Greece. Design/methodology/approach: The survey was conducted from August 2018 to March 2019 and the responses of 377 visitors were collected. Antonis Tritsis Park is the largest metropolitan park in the Attica, Greece. A principal component factor analysis was used and two-factor models were developed to determine the reasons for visiting the Tritsis Park. Findings: The application of factor analysis revealed the presence of three components in case of the motives for the visit and six components concerning the perceived characteristics of the park. Results suggest that visitors’ motives are related to environmental and social benefits. The park contributes to increased real estate value. Educational and cultural activities are also found as important benefits, whereas lack of safety and limited infrastructure are considered important barriers to revisit the park. Research limitations/implications: Recognizing the motivations of visitors, policymakers will be able to configure the park infrastructure according to the stated preferences. Practical implications: Recognizing the motivations of visitors and the perceived characteristics of the park, policymakers will be able to configure the park infrastructure according to the stated preferences. If the services provided by the Tritsis Park are based on the preferences of its visitors, their satisfaction can be maximized and consequently improve the quality of life and contribute to sustainable development. Originality/value: The innovation of the study is to analyze not only the perceived positive characteristics of the park but also barriers that affect visitors’ revisit intention toward the urban park of Antonis Tritsis. This is important in the case of metropolitan areas because the researchers understand what benefits are provided to them and how public administration should manage barriers to visiting urban parks so as to promote effective sustainability. © 2022, Emerald Publishing Limited.