The effects of value creation practices in brand trust and brand awareness: A study of Facebook

dc.contributor.advisor	Santouridis, Ilias	en
dc.creator	Koukouliaras-Gkanatzios, Dimitrios	en
dc.date.accessioned	2020-07-12T09:34:59Z
dc.date.available	2020-07-12T09:34:59Z
dc.date.issued	2013
dc.identifier.other	20815
dc.identifier.uri	http://hdl.handle.net/11615/53137
dc.identifier.uri	http://dx.doi.org/10.26253/heal.uth.9099
dc.description.abstract	This study aims to research the relationships between the value creation practices and some important marketing factors like brand trust and brand awareness. More specifically social networking, impression management, community engagement, brand use and b	en
dc.language.iso	en	en
dc.rights	Attribution-NonCommercial-NoDerivatives 4.0 International	en
dc.rights.uri	http://creativecommons.org/licenses/by-nc-nd/4.0/	en
dc.subject	social networks	en
dc.title	The effects of value creation practices in brand trust and brand awareness: A study of Facebook	en
dc.type	masterThesis	en
heal.recordProvider	Πανεπιστήμιο Θεσσαλίας - Βιβλιοθήκη και Κέντρο Πληροφόρησης	el
heal.academicPublisher	ΤΕΙ Θεσσαλίας. Τμήμα Διοίκησης Επιχειρήσεων.	el
heal.academicPublisherID	teilar
heal.fullTextAvailability	TRUE	en
dc.rights.accessRights	free	en

Attribution-NonCommercial-NoDerivatives 4.0 International