InfluenceTracker: Rating the impact of a twitter account

Abstract

This paper describes a methodology for rating the influence of a Twitter account in this famous microblogging service. Then it is evaluated over real accounts, under the belief that influence is not only a matter of quantity (amount of followers), but also a mixture of quality measures that reflect interaction, awareness, and visibility in the social sphere. The authors of this paper have created “InfluenceTracker”, a publicly available website1 where anyone can rate and compare the recent activity of any Twitter account. © IFIP International Federation for Information Processing 2014.