What makes a web site

Abstract

Several factors which affect the popularity of the web sites are discussed. A computational model involving two superimposed interaction networks with random connections is developed which links the sites as well as organizes social interactions among internet users. It is suggested that understanding of information flows and connection networks surroundings is necessary to ensure a constant increase in user interest, loyalty and market share. It is also recommended that E-marketers should investigate and leverage the long-term rampifications of information network structures for predicting the behavior of internet users towards their organizations' web sites.