Sfoglia Επιστημονικές Δημοσιεύσεις Μελών ΠΘ (ΕΔΠΘ) per Soggetto "E-commerce context"
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The economic notion of trust
(2010)It is apprehended that the human element of trust is becoming the number one asset for the financial organisations. And since trust is a matter of relationships, financial organisations need to create, expand and maintain ...