Πλοήγηση ανά Θέμα "marketing"
Αποτελέσματα 1-13 από 13
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Cities competition, place marketing and economic development in South Europe: The Barcelona case as FDI destination
(2010)The aim of the article is to focus on the especially interesting area of South Europe and to present and points out the strategic development process, in one of the most representative examples of its successful implementation, ... -
City marketing and planning in two Greek cities: plurality or constraints?
(2020)The aim of this paper is to examine the relation between city/urban planning and city marketing / branding procedures through the analysis of Strategic Place Marketing implementation in two Greek cities, Larissa and Kozani. ... -
Consumer valuation of traceability labels: a cross-cultural study in Germany and Greece
(2017)Purpose: The purpose of this paper is to assess impact of literacy on the combinations of traceability information on food packages of chilled chicken nuggets and fish fingers consumers choose. Design/methodology/approach: ... -
Decomposing the price of the cruise product into tourism and transport attributes: Evidence from the Mediterranean market
(2018)The price composition of the cruise product is described by a high level of complexity, since it incorporates both tourist and transport dimensions. Despite that research on cruise sector is advancing, the international ... -
Developing place marketing pilot plans: The cases of Rostock and Kainuu
(2013)The purpose of this paper is to pinpoint the role of place marketing in the fields of tourism, culture, and business, through the development of place marketing pilot plans (PMPPs) for two places in northern Europe: the ... -
The future of sustainable tourism development for the Greek enterprises that provide sport tourism
(2017)'Green tourism' is defined as tourism that enhances local cultural elements, which are operating under the control of local communities, providing employment and maintaining economic benefits within the local communities. ... -
Investigating Tourists’ Revisit Proxies: The Key Role of Destination Loyalty and Its Dimensions
(2019)Literature in tourism marketing has focused on understanding tourists’ revisit patterns, mostly through its proxies (i.e., destination loyalty, past visitation, intention to revisit). Interestingly, however, consensus has ... -
Marketing the National Marine Park image in Greece
(2009)The purpose of this paper is to uncover the importance of the combination of the global promotion of the image of the Alonnisos National Marine Park through place marketing procedures. The main source used is a research ... -
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Planning and marketing the city for sustainability: The madrid nuevo norte project
(2021)Madrid Nuevo Norte (Madrid New North) is an urban redevelopment program applied in the city of Madrid in Spain. Regarding this, the aim of this paper is twofold: firstly, the project examines if the Nuevo Norte project is ... -
Planning culture and time in a mega-event: Thessaloniki as the European City of Culture in 1997
(2005)This paper addresses the growing importance of mega-events in urban cultural development, focusing on the atypical example of the European Cities of Culture, in particular Thessaloniki in 1997. The launch of the event ... -
A Survey on Factors Influencing Recycling Behavior for Waste of Electrical and Electronic Equipment in the Municipality of Volos, Greece
(2020)The status of waste of electrical and electronic equipment (WEEE) recycling in a middle-sized industrialized city in Greece has been investigated, through the application of structured questionnaires to 310 citizens from ...