Advertising expenses and operational performance: Evidence from the global hotel industry

dc.creator	Polemis M.L., Stengos T., Tzeremes N.G.	en
dc.date.accessioned	2023-01-31T09:50:20Z
dc.date.available	2023-01-31T09:50:20Z
dc.date.issued	2020
dc.identifier	10.1016/j.econlet.2020.109220
dc.identifier.issn	01651765
dc.identifier.uri	http://hdl.handle.net/11615/78283
dc.description.abstract	We investigate the impact of advertising on hotel management companies’ (HMC) operational efficiencies on a sample of 90 international HMCs over the period 2010–2019. We employ time-dependent conditional frontier estimators to investigate the effect on HMCs’ technological change and technological catch-up levels. Our findings support the existence of a non-monotonic convex relationship between HMCs’ advertising expenses and their operational performance. Lastly, we also utilize the double bootstrap approach in a truncated regression setting to validate the overall effect of advertising expenses on HMCs’ operational performance levels. The findings suggest that advertising expenses decrease operational inefficiencies. © 2020 Elsevier B.V.	en
dc.language.iso	en	en
dc.source	Economics Letters	en
dc.source.uri	https://www.scopus.com/inward/record.uri?eid=2-s2.0-85084386767&doi=10.1016%2fj.econlet.2020.109220&partnerID=40&md5=30eb7df16dcbb2c75547a3e55e85ec93
dc.subject	Elsevier B.V.	en
dc.title	Advertising expenses and operational performance: Evidence from the global hotel industry	en
dc.type	journalArticle	en

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