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dc.creatorKrystallis, A.en
dc.creatorArvanitoyannis, I.en
dc.creatorChryssohoidis, G.en
dc.date.accessioned2015-11-23T10:37:07Z
dc.date.available2015-11-23T10:37:07Z
dc.date.issued2006
dc.identifier10.1300/J038v12n02_04
dc.identifier.issn10454446
dc.identifier.urihttp://hdl.handle.net/11615/30058
dc.description.abstractThe European meat industry is confronted with substantial changes of consumer preferences in relation to the type and quantity of meat in everyday diet. One of the main reasons behind these changes is the public impression that meat is a "dangerous" to consume food. This feeling is the result of recent food scares where meat played a central role and their effect on consumers' perceptions about meat safety. The research at hand explores the market potential of organic meat in Greece and emphasizes the perceptions about meat consumption held by organic consumers as opposed to those held by non-consumers of organic foods. It is expected that organic consumers will be more interested in a series of quality attributes of meat commonly found in its organic type, in comparison to non-consumers of organic food. However, the main finding of the survey is that consumer demands in relation to meat quality and safety are particularly high, irrespective of meat's production method. The research concludes that the particularly low consumption of organic meat in Greece should be partially attributed to its insufficient differentiation in consumers' minds. © 2006 by The Haworth Press, Inc. All rights reserved.en
dc.source.urihttp://www.scopus.com/inward/record.url?eid=2-s2.0-33748557510&partnerID=40&md5=64e9637596a0e5eca9eb3a84a10be0b6
dc.subjectDifferentiationen
dc.subjectGreeceen
dc.subjectMeat perceptionsen
dc.subjectOrganic buyersen
dc.subjectOrganic meaten
dc.titleIs there a real difference between conventional and organic meat? Investigating consumers' attitudes towards both meat types as an indicator of organic meat's market potentialen
dc.typejournalArticleen


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