Museums, marketing and tourism development: The case of the tobacco museum of Kavala

Abstract

In the contemporary era there exists an interest in the ability and know-how of experts to use culture and tourism as tools for management and marketing. Museums and historical attractions invent various strategies in order to create sources of income, encouraging economic activity and inducing particular benefits for cities. The main objective of this paper is the pinpointing of the role and importance of the Tobacco Museum of Kavala and the way that this can contribute to the enforcement of the image and development of the city in the context of a Strategic Pilot (Place) Marketing Plan, having the Museum as its core. © University of the Aegean.