Διερεύνηση της συναισθηματικής προσκόλλησης και διάθεση για επανάληψη της ορεινής πεζοπορίας στον Όλυμπο

Abstract

The continuous changes in lifestyle and contemporary tourism environment have stimulated development of destinations as sports facilities and recreation means of involvement with outdoor activities. The purpose of this study was to investigate the involvement of hikers on the trekking and the attachment to destination (Olympus) as a surname destination and how these two concepts contribute to loyalty with the mountain. Individual goal was to investigate the profile and demographic characteristics of the participants. The sample consisted of 307 Greek men and women hikers with an average age of 34.2 years. For the evaluation of involvement used the questionnaire Kyle, Graefe, Manning & Bacon (2004), for attachment to destination used the questionnaire Kyle, Graefe, Manning & Bacon (2004a, c) and for their loyalty the questionnaire of Filo, Funk & Alexandras (2008), adapted specifically to the needs of the research and the name Olympus. Results showed a positive correlation between involvement and attachment. The cluster analysis classified participants into two groups in terms of involvement and on the attachment. It was also shown by T-test of groups of two concepts, the positive behavior for loyalty in brand name, Olympus. It is important to understood all entities, public and private, the value and importance of Olympus, as a cultural and sport recreational destination in order to implement actions to further tourism development, always worthy of the name.