Browsing Βιβλιοθήκη & Κέντρο Πληροφόρησης by Subject "technology acceptance model"
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Consumers' intentions regarding internet shopping of groceries. A study in the region of Thessaly
(2011)This dissertation focuses on examining internet user adoption of the web for online grocery purchase. It used the Technology Acceptance Model (TAM) as theoretical basis, as well as some developed models of TAM in order to ...