Internal Marketing on the Tourism Sector: Examination of How the Staff Can Develop on Greek Hotels

Abstract

The hotel market operates in a particular competitive environment. In this context it is necessary for the tourism enterprises through the Human Resources Department to identify and use the appropriate staff to achieve their goals. The Human Resources management of the hotels has as its main functions the staffing, education, evaluation, motivation, as well as the remuneration policies of the company’s personnel. Businesses confirm the conclusion that the human factor plays a leading role in achieving their goals, but this requires human resources management to use the right people in the right place. In this context, the effectiveness of the Human Resources Department helps to satisfy the employees, which is of major importance as it ultimately affects customer satisfaction. In this literature review, the authors have made a number of suggestions on how the HRM can intervene so to improve the internal marketing operations by investing into the human capital of the Greek hotels. Of course, there is plenty of space for future research on this field. © 2020, Springer Nature Switzerland AG.