Strategic Hotel Management in the “Hostile” International Environment

Abstract

This paper examines the perspectives of using effective strategic management in the hotel industry in order to overcome the extended difficulties of the hostile international environment. Hotels are facing increasing challenges. Globalization, high competition of different tourism markets, technological developments, political and social circumstances (such as coronavirus), various needs and demands of multinational customers and many other factors are leading hotel industry to activate a more strategic perspective in order to deal successfully with the elements affecting them. The international developments gradually lead even small hotel enterprises to adopt extensive tools of strategic management in order to increase their competiveness. The article is aimed at exploring the increasing necessity of using extending strategic management approaches to anticipate threats and possible opportunities by exploiting the advantages and dealing with the weak features of hotel enterprises, providing a framework of interrelated issues based on the existing literature in this research field. © 2021, The Author(s), under exclusive license to Springer Nature Switzerland AG.