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Employer Brand of Choice: an employee perspective

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Autore
Bellou V., Chaniotakis I., Kehagias I., Rigopoulou I.
Data
2015
Language
en
DOI
10.3846/16111699.2013.848227
Soggetto
Taylor and Francis Inc.
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Abstract
This study seeks to contribute in the field of the ideal employer, by determining the Employer Brand of Choice and its core components. In doing so, a pilot study was initially conducted to delineate these components. Evidence from 896 working adults that participated in a field study support the multi-dimensionality of the construct Employer Brand of choice, highlighting the role of “Remuneration”, “Relationships”, “Opportunities for Self Development”, “Recognition”, and “Corporate Image”. These findings not only offer a concrete and holistic theoretical base of Employer Brand of Choice, but they can also serve as a managerial guide towards enhancing companies’ ability to attract, retain and motivate talented individuals. © 2015 Vilnius Gediminas Technical University (VGTU) Press.
URI
http://hdl.handle.net/11615/71521
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